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Shop categories

Shop categories group your shops — Fashion, Electronics, Travel. They work like WordPress categories, and they are separate from the ones your posts use.

Cashback TrackerShopsShop categories, or the box on any shop page.

What they drive

Categories do more than a filter list suggests:

  • The directory filter, so visitors can narrow a long list of shops

  • Category archive pages, one per category, listing its shops

  • The breadcrumb at the top of each shop page

  • Related shops, which prefers shops sharing a category

That last one is the quiet benefit. A shop with categories gets a More in Fashion block; a shop without falls back to Popular shops, which is a weaker recommendation.

A shop category page

How many to have

Fewer than you think. Ten to twenty broad categories serve visitors better than a hundred narrow ones, because the point is to help someone browsing decide where to look — not to describe every shop precisely.

A category holding one shop is not a category. If you find yourself creating one, the shop probably belongs in a broader one you already have.

Nesting works, and is worth it only when a top-level category grows big enough to be unhelpful.

Assigning them

On one shop — the Shop categories box while editing the page.

On many — the Shops list has WordPress's usual bulk edit. Select the shops, choose Edit from the bulk actions, and add a category to all of them at once.

Categories are not imported from your networks. Networks do have their own categorisation, but it is built for advertisers rather than shoppers, and it differs between networks — so a category set stitched together from several networks reads as a mess. Yours will be better, and AI can propose one from your own catalog.

Categories on a page you created in bulk

Pages created from the Shop catalog arrive with no categories. There is nothing to copy them from.

That is fine — the pages work, they just get the weaker related-shops block.

If you have AI set up, Bulk toolsCategories does both halves of the job: it proposes a category set from your own catalog for you to approve, then sorts the shops into it. See Sorting shops into categories with AI.

By hand, bulk edit makes it quick if you sort the Shops list by name and work through in groups.

Removing one

Deleting a category removes it from every shop that had it. The shops themselves are untouched, and they simply lose that grouping.

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