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Writing shop pages with AI

The four things it writes

Field
What it is

Description

The page's main text, describing the shop

SEO title

The title search engines show

Meta description

The snippet under it

Tagline

A short line under the shop name

You can generate one or all four.

Generating them

Open a shop page. The generate controls sit with the Shop Info box: pick the fields you want and press the button.

Text appears in the fields — the description in the editor, the other three in Shop Info — and nothing is saved until you save the page. Generate, read it, edit it, then publish.

The AI controls on a shop page

The shop needs a domain

The domain is how the AI knows what the shop actually sells. Without it there is nothing to write about but a name, and a name alone produces something plausible and wrong.

Fill in Domain under Shop Info and the button appears. See Shop info: every field.

Shops imported from a network normally have one already. Shops added by hand often do not.

Shop instructions: the setting that matters

SettingsAIShop instructions is applied to every shop description you generate. Tone, length, what to avoid.

Spend ten minutes on it before generating anything in bulk. Without it you get competent, generic copy that reads like every other cashback site; with it you get something that sounds like your site. It is much cheaper to write one instruction than to regenerate four hundred descriptions.

Things worth putting in it:

  • how long a description should be

  • the voice — plain and factual, or warm and chatty

  • claims never to make, particularly about prices, delivery or stock

  • whether to mention cashback at all, or leave that to the page furniture

Read it before you publish

The text is a draft, not a finished page. Generated copy can state things about a merchant that are out of date or simply invented — delivery terms, product ranges, country availability.

Check anything factual, especially on your busiest shops. A wrong claim about a merchant is worse for your credibility than no description at all.

Web search helps here, particularly for merchants a model will not know well. It costs more per item and is worth it on a regional catalogue. See Setting up AI.

Regenerating

Press again for a different attempt. Each press is a fresh charge from your provider.

If several attempts are all wrong in the same way, the answer is the instructions rather than another attempt.

Doing it for many shops

See Bulk generation. Anything you have already written is left alone, so a bulk run fills gaps rather than overwriting your work.

Where the metadata goes

The SEO title and meta description are used when the page is built. If you run an SEO plugin, they are handed to it — and anything you wrote in the SEO plugin's own fields always wins.

See Working with an SEO plugin.

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