> For the complete documentation index, see [llms.txt](https://ctracker-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ctracker-docs.keywordrush.com/ai-and-seo/seo-output.md).

# SEO output

What Cashback Tracker puts in the head of your shop pages and archives, without you configuring anything.

### Titles and descriptions

**Shop pages** get a title and meta description. Yours if you wrote them under Shop Info, generated if you used AI, and a sensible fallback built from the shop's name if neither.

On a coupon site the fallback describes coupons rather than cashback — see [Running a coupon site](/running-your-site/coupon-site.md).

**Shop archives** — the directory and category pages — get their own.

If you run an SEO plugin, it stays in charge. See [Working with an SEO plugin](/ai-and-seo/seo-plugins.md).

### Open Graph tags

Shop pages carry Open Graph tags, so a link shared on social media or in a chat app shows the shop's name, description and logo rather than a bare URL.

The logo is the page's featured image. A shop without one shares without a picture, which is a small reason among several to run the [logo service](/shops-and-cashback-rates/shop-logos.md).

### Structured data

Shop pages describe the merchant to search engines as an **Organization**, with its name, website and logo.

When a shop has approved member reviews, an **aggregate rating** is attached to that merchant — the average and how many reviews it is from. That is what can produce star ratings in search results.

{% hint style="info" %}
Stars are never guaranteed. Search engines decide whether to show them, and a rating from two reviews is unlikely to qualify. This puts the data there correctly; the rest is out of anyone's hands.
{% endhint %}

Ratings come only from **approved** reviews. See [Ratings and reviews](/shops-and-cashback-rates/ratings-and-reviews.md).

Category and directory pages are described as a **collection** listing the shops on them, with **breadcrumbs** so search engines can see the hierarchy.

### URLs

Shop pages and category archives get clean, readable URLs from their slugs, like any WordPress content.

If shop URLs 404 after installing or after moving the site, go to `Settings` → `Permalinks` and press Save once. See [Requirements and installing](/start-here/requirements-and-installing.md).

### Filtered pages are kept out of the index

When a visitor filters or sorts the directory, that filtered view is marked not to be indexed.

This matters more than it sounds. Every combination of filter and sort is a distinct URL showing largely the same shops, and left alone a search engine will happily index thousands of near-identical pages — which is bad for the pages you actually want ranked.

The unfiltered directory and the category pages are indexed normally.

### Sitemaps

Shop pages and shop categories appear in WordPress's sitemap, or your SEO plugin's if it takes over. Nothing to configure.

Only **published** pages appear — drafts and pending pages do not, which is a useful way to build a shop out before search engines see it.

### What is worth your attention

The plugin handles the mechanics. The two things that actually decide how shop pages rank are yours:

**Descriptions that say something.** Four hundred pages of near-identical generated text is a thin-content problem, not an SEO strategy. See [Bulk generation](/ai-and-seo/bulk-generation.md).

**Categories.** They produce the archives, the breadcrumbs and the internal links between related shops — which is most of the structure a search engine has to work with. See [Shop categories](/shops-and-cashback-rates/shop-categories.md).

### Related

* [Working with an SEO plugin](/ai-and-seo/seo-plugins.md)
* [Writing shop pages with AI](/ai-and-seo/shop-descriptions-and-metadata.md)
* [Shop categories](/shops-and-cashback-rates/shop-categories.md)