SEO output
What Cashback Tracker puts in the head of your shop pages and archives, without you configuring anything.
Titles and descriptions
Shop pages get a title and meta description. Yours if you wrote them under Shop Info, generated if you used AI, and a sensible fallback built from the shop's name if neither.
On a coupon site the fallback describes coupons rather than cashback — see Running a coupon site.
Shop archives — the directory and category pages — get their own.
If you run an SEO plugin, it stays in charge. See Working with an SEO plugin.
Open Graph tags
Shop pages carry Open Graph tags, so a link shared on social media or in a chat app shows the shop's name, description and logo rather than a bare URL.
The logo is the page's featured image. A shop without one shares without a picture, which is a small reason among several to run the logo service.
Structured data
Shop pages describe the merchant to search engines as an Organization, with its name, website and logo.
When a shop has approved member reviews, an aggregate rating is attached to that merchant — the average and how many reviews it is from. That is what can produce star ratings in search results.
Ratings come only from approved reviews. See Ratings and reviews.
Category and directory pages are described as a collection listing the shops on them, with breadcrumbs so search engines can see the hierarchy.
URLs
Shop pages and category archives get clean, readable URLs from their slugs, like any WordPress content.
If shop URLs 404 after installing or after moving the site, go to Settings → Permalinks and press Save once. See Requirements and installing.
Filtered pages are kept out of the index
When a visitor filters or sorts the directory, that filtered view is marked not to be indexed.
This matters more than it sounds. Every combination of filter and sort is a distinct URL showing largely the same shops, and left alone a search engine will happily index thousands of near-identical pages — which is bad for the pages you actually want ranked.
The unfiltered directory and the category pages are indexed normally.
Sitemaps
Shop pages and shop categories appear in WordPress's sitemap, or your SEO plugin's if it takes over. Nothing to configure.
Only published pages appear — drafts and pending pages do not, which is a useful way to build a shop out before search engines see it.
What is worth your attention
The plugin handles the mechanics. The two things that actually decide how shop pages rank are yours:
Descriptions that say something. Four hundred pages of near-identical generated text is a thin-content problem, not an SEO strategy. See Bulk generation.
Categories. They produce the archives, the breadcrumbs and the internal links between related shops — which is most of the structure a search engine has to work with. See Shop categories.
Related
Last updated